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Pam Hoover

Vice President of Marketing

Pam Hoover is the Vice President of Marketing at Workstorm. She is responsible for marketing campaigns, branding, and communications.

Prior to joining Workstorm, Hoover spent seventeen years at Netrix Global. There, she developed and led a strategic vision for increasing revenue and lead generation. She and her team were also responsible for website management, multi-media content development, sales enablement, channel marketing, and internal awareness. Throughout many mergers and acquisitions, Hoover was an integral leader in merging brands, public relations, and other business sensitive initiatives.

During her tenure at Netrix Global, she became the first female partner in 2015 and also created one of the industry’s first adoption offerings. After identifying a gap in the IT industry, she created, tested, and deployed a net-new revenue stream, User Adoption Services. This practice addressed the adoption gaps in technology deployments and provided clients with communication, training opportunities, and support for organizational change management.

Pam holds a bachelor’s degree in Mass Communication from Illinois State University and is currently working toward her JD at DePaul University.